Physical Therapy Marketing: Anti-gravity Treadmill Brings Space Science Down to Earth

October 27, 2015Last Updated on by Stewart Gandolf

Signpost for 'Fresh Ideas' against a blue cloudy sky

Although anti-gravity treadmill machines were introduced to the market a few years ago, they are not yet commonplace—and they’re an opportunity for differentiation in physical therapy marketing (for facilities that have one). At the Indiana Orthopaedic Hospital (Indianapolis), according to an IndyStar news item, the treadmill, by AlterG, is helping some patients recover more quickly. […]

Publicity Success Story: It’s Not Impossible; Sometimes it’s Easy.

August 1, 2013Last Updated on by Stewart Gandolf

Stewart Gandolf is out on the road again, but he wanted to share this quick insight about healthcare publicity. And since he’s a founding partner of Healthcare Success (i.e. “the boss”), here goes. So Stewart says: “Most doctors tell me getting publicity in the local press is impossible.” I reply: “Oh.” (I’m hanging on every […]