Spaghetti Marketing: The Messy Second Deadly Sin

[Series Installment: How to Avoid the 7 Deadly Sins of Healthcare Marketing — Deadly Sin # 2: Spaghetti Marketing. From the Healthcare Success Educational library] The “spaghetti” approach to marketing is much more tragic than funny. All too often we discover the trial-and-error method of throwing marketing strategies against the wall to see what sticks. […]

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