SoLoMo: Goofy Watchword to Improve Hospital Marketing Success

“SoLoMo.” Say it slowly a couple of times. It’s one of those recently minted, goofy-sounding marketing terms that someone invented. But SoLoMo belongs in your hospital marketing vocabulary. It’s a convenient contrivance to remind marketing planners to leverage the significant SOCIAL, LOCAL and MOBILE trends. Dissecting SoLoMo: What it means and why it’s important…

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