Topics: Social Strategy

The Problem with Self-Serving Social Media in Healthcare

January 28, 2020Last Updated on by Peter Do
Person holding an iPhone and looking at a bunch of social media apps

Is your Healthcare Social Media too self-serving? Social media is a hot topic for healthcare marketers, though navigating the various channels isn’t always easy. Most people have experience sharing on social media, so it may seem that posting for your healthcare organization would be simple enough. However, this leads a lot of companies to have […]

The Biggest Misconception about Social Media in Healthcare

May 28, 2019Last Updated on by Stewart Gandolf
doctor on social media for healthcare

Today, most healthcare organizations have some sort of social media presence. While a couple of doctors and health gurus have cornered the market on major medical celebrity, hospitals and practices simply aim to appeal to a hometown market with their social media posts. Social media and healthcare can be a powerful thing. You can reach out […]

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