Using Vine to Juice Up Your Hospital or Medical Marketing

You know Vine. It’s the micro-video-sharing service that hospitals and medical marketing folks can use for visual spice in social networks including Twitter and Facebook. When Vine first emerged many people wondered if there was a useful marketing purpose when confined to creating little looping video clips of less than six seconds. It’s probably the […]

Unintended Consequences: The Social Side of Plastic Surgery Marketing

Thank you Facebook! The American Academy of Plastic and Reconstructive Surgery (AAFPRS) should send a warm note of appreciation to FB founder Mark Zuckerberg. The reason? The organization’s board-certified plastic surgeons are seeing a big jump in patient requests for facial procedures–because people want to look their best on social media. We don’t know if […]

A Persuasive Doctor’s Success Formula for (Almost) Everything

Mastery of the many dynamics of personal interaction in healthcare is, in the kindest of terms, a continuous challenge. But successful individual doctors, hospitals and sprawling health systems have a semi-secret formula for success. The curious thing about this six-point recipe is that it has helpful applications to nearly every type of communications and person-to-person […]

How and Why Hospitals Build Social Media Relationships

By some estimates, hospitals have been behind the social media adoption curve. Unlike retail and service businesses, health systems and hospitals have had to navigate HIPAA considerations, find solid ground in healthcare’s changing landscape, and struggle with ever-present limitations of time and budget. Fortunately, that’s changing. Organizations recognize the considerable benefits of social media and […]

7 Easy-to-Make Mistakes to Avoid in Social Media

For many healthcare practices, the popular and easy-to-use social media platforms are standard marketing tools. Professionally and personally, it seems like everyone “does Facebook” or follows Twitter. In this guest post, Mickey Kennedy observes how “easy-to-use” can mean “easy-to-make-mistakes” in social media. Healthcare providers—individual practices, medical groups, hospitals and others—are critically aware that prospective patients […]

Using Social Proof to Win Friends and Influence People

Whether we know it or not—and whether we like it or not—nearly everyone is influenced by the human phenomenon of “social proof.” The term was coined long before the Internet arrived on your desktop and popularized social media. We can all thank psychology Professor Robert Cialdini for the label—he didn’t invent social proof, it seems […]

Mastering Social Media for Your Healthcare Marketing

One of the things we commonly hear from colleagues and clients in healthcare marketing is: “Tell me more about social media.” They may be using Facebook, Twitter, LinkedIn or other platforms, but the challenge to be effective is the same. Even professional marketing and communications folks want to know more, and some will admit that […]

Are You Wasting Your Time with Facebook?

Social media in general—and Facebook in particular—can be a double-edged sword. If you don’t have your finger on the pulse of any given platform or media, what’s really hot today can turn cold overnight—and vice versa. Here’s a quick update about recent Facebook changes that can sharpen your healthcare marketing plan and make wiser use […]

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