LinkedIn Cheat Sheet: Leverage the Executive Side of Social Media

[A Healthcare Success Educational Series] Social media facilitate patient engagement, service line awareness, new business development and other communications objectives. This educational series provides marketing professionals, hospital executives and medical practice providers with an overview for effective social media planning. LinkedIn is particularly distinctive among the biggest social media (SM) formats. You might say that […]

Twitter Cheat Sheet: Microblog Quick Guide for Marketing

[A Healthcare Success Educational Series] Social media platforms have become marketing instruments for patient engagement, service line awareness, new business development and other communications objectives. Each channel has a distinct purpose and personality. This educational series provides marketing professionals, hospital executives and medical practice providers with an overview for social media planning. What (even how) […]

Facebook Cheat Sheet: A Guide for Healthcare and Marketing Professionals

[A Healthcare Success Educational Series] As America’s healthcare delivery systems have reinvented themselves, many social media platforms have become important marketing instruments for patient engagement, service line awareness, new business development and similar communications objectives. Each social media channel—such as Google Plus, Facebook, Twitter and many others—has its own distinct purpose and personality. This educational […]

Playing the Numbers: 20 Reasons You Need a First Class Internet Plan for 2014

Curiously, the vast majority of all US hospitals do not participate in social media. We can’t help but wonder (and worry) if this at all reflects how some healthcare marketing pros are planning for the New Year. Having anything less than a first class Internet and social media strategy would be a large and painful […]

7 Useful Tips: How to Engage and Inspire Action and Social Sharing

A curious challenge within the art of hospital and healthcare marketing is that large segments of your target audience simply don’t care. They don’t have an immediate need for your services or facility. Individuals with a current or pressing medical need are one thing. But there’s always a significant slice of the people who are […]

How to Post Video to Facebook and Five Reasons Why You Should

Facebook, like many social media tools, is most effective when the visitor is engaged by the content. The idea seems tame enough on the surface, but it disguises the reality that visitors often don’t notice (and likely don’t care much) that you’re trying to talk to them. Marketing-savvy healthcare providers and hospitals recognize Facebook pages […]

50 Best LinkedIn Groups for Healthcare Marketing

LinkedIn professional group participation is often underutilized, so as a boost for readers and colleagues, here’s our list of top LinkedIn groups for fellow professionals to join. In our book, LinkedIn is the top business-serious social media for physicians and hospital execs. And the LinkedIn Groups feature just might be the best online professional forum […]

4 Ways SlideShare Can Enhance Your Content Marketing Effortlessly

Individually and collectively, communications professionals—in healthcare and every other enterprise for that matter—produce tons of materials everyday. Here’s how to stretch your budget and get extra marketing impact from nearly all of it. We (ourselves included) routinely create bales of “communications stuff” in all the classic formats…brochures, web pages, speeches, patient education info, PowerPoint lectures, […]

4 Ways to Expand Your Email List Almost Effortlessly

  Permission-based email is one of the most engaging, useful and effective tools available in your marketing toolbox. For starters, the cost is low and, being opt-in, recipients are prequalified and lists can often be segmented for precision targeting. The folks who keep track of such things say there are 3.6 billion email accounts as […]

Continue

Your proposal will include:


Competitor Intel Icon
Competitor Intel
Recommendations Icon
Recommendations
Our Pricing Icon
Our Pricing

...and much more!

“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

Headshot of Jonathan Calure
– Jonathan Calure, MD

List of recent conversions