Healthcare Success

THE BLOG
Person holding an iPhone and looking at a bunch of social media apps

Is your Healthcare Social Media too self-serving? Social media is a hot topic for healthcare marketers, though navigating the various channels isn’t always easy. Most people have experience sharing on social media, so it may seem that posting for your healthcare organization would be simple enough. However, this leads a lot of companies to have […]

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laptop keyboard with social icons

Sick of posting the same types of updates over and over again to your healthcare organization’s Facebook page? It’s a fun marketing tactic for your team to take on. And yet, many businesses’ Facebook strategies tend to grow stale over time. We’ll be the first to admit that organic Facebook activity is not a primary […]

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man in wheelchair checking mobile phone

In a recent study, 90% of older adult internet users said they’ve used social media to find or share health information. Undoubtedly, social media is a major part of many people's lives. And if you're in the business of healthcare, social media may help increase brand loyalty and boost your reputation. You just may need […]

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Taking photo of vegetables for healthy instagram

Recently, we've heard a lot more practice and hospital marketing leaders talking about Instagram marketing. Healthcare may have been slow to adopt social media marketing and advertising techniques in the past. But today's healthcare professionals are open to exploring new platforms...as long as it's the right fit for their audiences. Not sure what Instagram has […]

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woman at a table working on a laptop for healthcare digital advertising

In marketing, the Pareto principle—or the 80/20 principle—applies to a lot of what we do. For example, more often than not, 20% of the healthcare organizations in any given demographic are responsible for 80% of the ad space. The rest are missing out on a digital advertising opportunity—and that’s one of the most powerful tools […]

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laptop keyboard with social icons

Planning a smart marketing strategy means basing your decisions on data. And today, the data shows that 70% of people use social media. It may not be where prospective patients are actively searching for a doctor, but a solid social media strategy can still build trust with your demographic. And, as you'll see in this […]

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man on device

Around this time last year, tech-loving Millennials overtook the Baby Boomer Generation. At 75.4 million, Millennials (generally 1981 to 1994) became America’s largest generation, unseating Boomers at 74.9 million (1946 to 1964). [Pew Research] But online Boomer marketing is neither down nor out. Millennials—who are a tough marketing challenge—seem to have dominated the spotlight lately. But […]

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facebook activity icons

From a marketing view, Facebook statistics are staggering. Half of the American population uses Facebook at least once a month. Better than 40 percent of small businesses in the US use Facebook. That makes it the undisputed champion. It's an absolute “must have,” for your social media marketing strategy. A FB page is vital to hospitals, […]

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