[PODCAST] Your Social Media Policy: The Missing Piece in Healthcare Marketing

May 30, 2019Last Updated on by Stewart Gandolf

file cabinet and papers on social media policy

Every company should have a social media policy—and most healthcare organizations already do. Too often, however, that policy is a document handed to new employees that gets lost in the shuffle. It may only be a few forgotten lines in an employee handbook. Today’s podcast guest knew there had to be a better way. Diane […]

5 Crucial Steps to Take Before Planning a Social Media Strategy

June 5, 2019Last Updated on by Peter Do

Planning a smart marketing strategy means basing your decisions on data. And today, the data shows that 70% of people use social media. It may not be where prospective patients are actively searching for a doctor, but a solid social media strategy can still build trust with your demographic. And, as you’ll see in this […]

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