Social media is an indisputable knowledge hub for every type of consumer, including the healthcare consumer. In the United States alone, eight in 10 internet users search for health information online and 74% of these people use social media. Consumers are returning to their favorite social media platforms time and again to get the information […]
Every company should have a social media policy—and most healthcare organizations already do. Too often, however, that policy is a document handed to new employees that gets lost in the shuffle. It may only be a few forgotten lines in an employee handbook. Today’s podcast guest knew there had to be a better way. Diane […]
Planning a smart marketing strategy means basing your decisions on data. And today, the data shows that 70% of people use social media. It may not be where prospective patients are actively searching for a doctor, but a solid social media strategy can still build trust with your demographic. And, as you’ll see in this […]
