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SHSMD 2018 produced a stellar lineup this year. One of the presentations I was most excited about came from the communications team at VCU Health, a health system that’s doing amazing things with its social media—particularly with Facebook Live. In case you missed the presentation, here’s some good news: I spoke with Anne Dreyfuss, Public […]

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photo of laptop keyboard with social icons

Chances are, the majority of your staff has at least one social media page they check fairly often. Members of your staff have written posts and uploaded photos plenty of times before—they know the social media essentials, and they’re happy to post on the company Facebook page. It’s great to have someone on staff willing […]

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Today, most healthcare organizations have some sort of social media presence. While a couple of doctors and health gurus have cornered the market on major medical celebrity, hospitals and practices simply aim to appeal to a hometown market with their social media posts. Social media and healthcare can be a powerful thing. You can reach out […]

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youtube healthcare advertising on a laptop

Google may be the number one search engine in the world, but it also owns the second-largest search engine on the web: YouTube. Despite its ever-growing presence and 30 million daily users, few hospitals and practices include YouTube as part of their healthcare advertising strategies. There are two ways to take advantage of YouTube to reach […]

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doctor using social media on phone

Some doctors are social media superstars. We’ve all seen them: they may host television shows or serve as frequent commentators on healthcare matters, making them a go-to source as a social media influencer. Some even use YouTube or Instagram to showcase procedures that fascinate the general public (but we can’t all be Dr. Pimple Popper). […]

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