Topics: Social Media Advertising

Why Social Media is Great for Advertising (Yes, Even Healthcare)

March 22, 2020Last Updated on by Peter Do
patient in hospital bed with phone

How many times have you been walking along and nearly collided with someone staring at their phone? Many people are clearly absorbed with their mobile devices. And the majority of that time is spent on apps—like Facebook and Instagram. So can healthcare providers reach these same people through social media, where their attention is so […]

Digital Ads and Healthcare: What Makes Some Companies So Successful?

June 5, 2019Last Updated on by Peter Do
woman at a table working on a laptop for healthcare digital advertising

In marketing, the Pareto principle—or the 80/20 principle—applies to a lot of what we do. For example, more often than not, 20% of the healthcare organizations in any given demographic are responsible for 80% of the ad space. The rest are missing out on a digital advertising opportunity—and that’s one of the most powerful tools […]

5 Social Media Essentials for Healthcare Marketing

October 3, 2018Last Updated on by Peter Do
photo of laptop keyboard with social icons

Chances are, the majority of your staff has at least one social media page they check fairly often. Members of your staff have written posts and uploaded photos plenty of times before—they know the social media essentials, and they’re happy to post on the company Facebook page. It’s great to have someone on staff willing […]

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