[Series Installment] Think of it as marketing’s psychological secret sauce. A serious dash of social proof is often the most compelling and motivating ingredient in the applied science of marketing. Success—with clear and measurable results—follows when you put predictable human reactions and behavior to work. You can kick start your effectiveness by incorporating at least […]
[Series installment.] Hospital marketing professionals tend to think about content delivery as information sharing. That’s good, but to be effective, the process goes deeper. The most useful creative secret in hospital marketing however, is the ability to tap emotional storytelling. Author and marketing professor Jonah Berger frames the idea this way: “People don’t think in terms of information,” he […]
