6 Ways to Tune-up Your Ophthalmology Marketing

June 6, 2016Last Updated on by Stewart Gandolf

Depending on what you read, statistics say that today’s ophthalmology market is either up or down. But the business of optometric surgery and related medical eye care is definitely changing. On one hand, the big-picture numbers peg ophthalmology growth at four to five percent, due in part to a large and aging population evidencing cataracts, […]

A Goal Without a Plan is Just a Wish

June 4, 2019Last Updated on by Stewart Gandolf

Are you marketing or just wishing something will happen? Simply having a goal in mind does not achieve success. A goal without a plan is just a wish…and daydreams alone seldom produce results. To move beyond wishful thinking-and produce tangible results-requires specific goals and a well-crafted marketing action plan.