For effective healthcare marketing, it’s not a question of having an Internet presence…just about every doctor, group medical practice, hospital and healthcare organization has at least one website. But visibility for online search doesn’t stop there. Consumers—prospective patients, patients, family members—are actively searching online for health information, doctors and other health professionals. And, standing out […]
Individually and collectively, communications professionals—in healthcare and every other enterprise for that matter—produce tons of materials everyday. Here’s how to stretch your budget and get extra marketing impact from nearly all of it. We (ourselves included) routinely create bales of “communications stuff” in all the classic formats…brochures, web pages, speeches, patient education info, PowerPoint lectures, […]
