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Topics: SHSMD Connections 2013

Back From the Brink: Financial and PR Recovery at Ohio Valley Health

October 1, 2013Last Updated on by Stewart Gandolf
podcast microphone and "On Air" Sign

[Podcast Series] In our continuing hospital leadership series, Lonnie Hirsch talks with Laurie Labishak, VP Marketing, PR and Community Relations, Ohio Valley Health Services and Education, Wheeling WV. Recorded at the SHSMD Connections meeting in Chicago, Laurie describes the community hospitals’ recovery strategy, successful turnaround and public relations strategy.  The public relations situation could hardly have […]

Tagged hospital branding hospital community relations Hospital Public Relations Podcast/Interview SHSMD Connections 2013

The Art and Science of Creating a Master Brand for Advocate Health Care

October 8, 2019Last Updated on by Stewart Gandolf
SHSMD Connections 2013 seminar graphic

[SHSMD13 Podcast Series] In our continuing hospital leadership interviews hosted by Lonnie Hirsch, Advocate Health Care’s Kelly Jo Golson previews her SHSMD Connections 2013 presentation titled Breakthrough Brand Strategy. This case study presents the transition from a fragmented and unrecognized collection of hospital brands to a master brand for Advocate. The task of creating a […]

Tagged hospital branding Podcast/Interview SHSMD Connections 2013

Managing Your Hospital Online Presence: SEO is Not a Silver Bullet Anymore [Podcast]

October 7, 2019Last Updated on by Stewart Gandolf
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 For every hospital, health system or facility, your online presence goes well beyond the primary website. As a starting point, it is a bewildering challenge to manage the tens of thousands of online directories, each with scores of entries and a ton of data points for each entry. But, in this installment of our continuing […]

Tagged hospital marketing SEO Search Engine Optimization SHSMD Connections 2013 social media tools

Futurist Views: Healthcare Reform at the Tipping Point [Podcast]

October 15, 2019Last Updated on by Stewart Gandolf
SHSMD Connections 2013 seminar graphic

[SHSMD13 Podcast Series] In a few months, 2014 will be the tipping point–when the most significant components of the Affordable Care Act (ACA) take effect…with strategic implications for hospitals and healthcare providers. In another in our continuing series of healthcare industry podcasts, Marc Sauve, Senior Healthcare Strategist with Gresham, Smith and Partners, talked with Healthcare Success […]

Tagged 2014 ACA implementation ACA affordable care act Health Care Reform Act hospital marketing & advertising SHSMD Connections 2013
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