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[Series Installment] “First impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes,” former diplomat Elliott Abrams observed. But doctors don’t have much of an opportunity to make a face-to-face first impression these days. In the Internet age, patients come in the door with a predetermined perception of […]

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Just about everyone in healthcare marketing would love to have a slice of social media effort or content to “go viral.” But, as you probably know, the chances of your post, video link, Facebook or Twitter post hitting the digital super-big-time are slim. The “viral bonanza” seems desirable. But in social media for health care, […]

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Regular publishing—producing content for a website, blog, social media and other digital platforms—creates an online presence. But your effectiveness quotient jumps into overdrive when readers share your material with others. Not everything hits the gold standard of “going viral,” but experienced hospital and healthcare marketers appreciate the value of shared digital content. High quality and […]

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