Topics: Service And Satisfaction

Healthcare Consumerism: How to Avoid Being Left Behind

June 6, 2019Last Updated on by Stewart Gandolf
photo of a piggy bank, a stethoscope, and coins representing healthcare consumerism

[Series Installment] It seems to some observers that many hospitals and healthcare providers are not prepared for the next wave of consumerism. Contemporary studies among hospitals and health systems in the industry believe that patient behaviors and expectations are critical. But less than one-quarter of healthcare organizations have the means to gather and analyze meaningful patient […]

5 Internal Marketing Touchpoints That You Need to Know

June 4, 2019Last Updated on by Kathy Roy Gaughran
mother and child patient chatting with doctor

The ideal practice enjoys a steady flow of new patients. It’s a vital step in achieving steady practice growth. But, unfortunately, that’s where we often find a painful gap in the practice or hospital marketing plan. The time, effort and external budget—the source of new business and new patients—somehow disconnects from the internal marketing effort. […]

Flowers and Blue Ice: From Satisfied Patient to Raving Fan Forever 

June 5, 2019Last Updated on by Kathy Roy Gaughran

A close friend of mine shared a personal story that’s worth re-telling. It illustrates a real-world patient experience that moved the measure of satisfaction from “simply satisfied” to “raving fan” status. Although this story comes from the dental profession, the core concept will easily transfer to other healthcare specialties. Consider how you can apply this […]

Six Strategies to Increase Patient Loyalty

June 7, 2019Last Updated on by Stewart Gandolf
patient loyalty level scale

GUEST POST by Joel Cordle Acquiring new patients is a continuing challenge for doctors and healthcare providers, but perhaps the greater challenge—with longer-term rewards—is the ongoing effort to build trust and loyalty with existing patients. Here are several strategies to engage healthcare consumers and increase patient loyalty. Build your brand Branding is not just about […]

Free, But Priceless: Why Patients Change Doctors

June 4, 2019Last Updated on by Kathy Roy Gaughran
patient Goofy Ruthie image

Among the trending buzzwords in healthcare marketing are labels related to the “consumer decision journey,” patient journey,” or even “purchasing funnel.” The orderly process steps in selecting a healthcare provider begins online with research, awareness and other steps that lead to a provider selection and a new patient appointment. But don’t kid yourself; patients don’t […]

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