Some of the best salespeople we know are also dedicated and successful healthcare professionals. On the surface, it seems like an unlikely combination of skills. After all, physicians and surgeons think of themselves as helping others and providing a service…certainly not “selling” something. It’s largely a matter of mindset: An essential principle of sales, according […]
Overcoming negative, old-school ideas with genuine benefits in patient health. Nobody likes to be "sold." But there's no "selling" in communicating how products and services deliver needed healthcare benefits to patients. After almost twenty-five years consulting and helping physicians, dentists and many other healthcare professionals attract more of the patients and cases they want, I'm […]
