Topics: robert Cialdini

The Cialdini Commitment Concept: Start Small and Win a Lot Later

June 4, 2019Last Updated on by Kathy Roy Gaughran
hands locking pinky fingers

This is a brief article about a small-makes-big concept. It goes like this: When someone agrees to something small, they are likely to be consistent and go along with a bigger idea later. For the sake of a label, let’s call this the Cialdini Commitment Concept, and credit the marketing genius of Dr. Robert Cialdini. […]

4 Secrets: Creating Compelling, Sticky and Shareable Online Healthcare Content

January 17, 2017Last Updated on by Stewart Gandolf
laptop drawing with share icon pointing to number of people figures

The super-grand-prize for online healthcare content is when it “goes viral.” Something you created—a video, news clip, photo or whatever—is seen or shared by everyone in the known digital universe and beyond. As a result, your hospital, medical group or provider practice—for one, bright-and-shiny moment—has the compelling content that everyone is talking about. Unfortunately, it […]

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