We meet many successful doctors in our travels. You probably recognize the leaders among professional colleagues who have significantly grown their business. These are the principals of an expanding group, a multi-doctor/multi-location or multi-specialty practice, or leaders at a hospital. The important distinction—unlike many other providers—is that they are constantly moving forward. They are growing […]
Healthcare marketing and advertising entails a certain amount of risk. Always has and always will. So the challenge for modern medical practices—individuals and organizations facing the new consumerism and intense competition—is how to achieve business and professional goals with a limited element of risk. Many providers are uncomfortable with the need to market their services. […]
I’ve found that marketing for medical practices and hospitals works best when everyone in the organization is “all in” on the effort. Unfortunately, that’s not always the case. Within any healthcare organization, regardless of the size, some people can (and often do) have competing attitudes about marketing. Nevertheless, the role of marketing is increasingly vital […]
