Creating Powerful and Engaging Video Testimonials June 5, 2019Last Updated on by Kathy Roy Gaughran [Part of a continuing series] Consider how these important marketing touchpoints intersect: Video content now accounts for well over half of the traffic online Well over half of health and healthcare searches begin with an Internet search Positive reviews and testimonials strongly influence purchase decisions So this formula—video-plus-Internet-plus-testimonials—is a powerful combination for effective healthcare marketing. […]
Three Ways To Use Technology to Improve Trust and Communication June 4, 2019Last Updated on by Kathy Roy Gaughran One of the most important things you can do as a business is to build trust with your clients. A business without trust is like a car without gas. It looks good but doesn’t go anywhere. The same bridge needs to exist in healthcare; building a trusting relationship between provider and patient. There are three […]
– Jonathan Calure, MD