This is a quick post about a clever little idea. Healthcare marketing professionals can use this powerful four-word question to engage patients and inspire instant, on-the-job comments from the public. Here’s how it works. The four words are: “How am I doing?” Put this question and a brief invitation immediately below your signature block for […]
How to take a fresh and fast survey of your own backyard. For a whole lot of reasons, nearly all all healthcare organizations, hospitals and practices are doing business differently from what you might think. Especially in marketing terms, the previous 12 months are not a good guide to how your competition will be navigating […]
How do you measure the value of your blog? What’s the ROI for your Facebook page? How much do your YouTube videos benefit your physician marketing? What’s the pay-back on Twitter? A balanced view of benefits gives you the whole picture.
Your proposal will include:
...and much more!
– Jonathan Calure, MD