Healthcare Success

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Doctors aren’t the only people concerned about their online reputation. It is every brand, business and service provider with an Internet presence. But there are higher standards of quality with healthcare reputation management. Health care delivery in America is more intimate than an Amazon shopping experience. Consequently, patient experience has become a significant driver of success. Among […]

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text on notebook reading "net promoter score"

Does anyone remember the old catchphrase: “Who loves Ya?” From TV to pop music to healthcare delivery, the challenge of effective reputation management is to quantify the patient experience. We’re all familiar with fundamental survey questions. It is the most common technique to assign a number value to a human experience. Surveys vary, but there are five […]

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[A continuing series.] If you ask 10 doctors about their professional reputation, most will say something about “what other doctors think about me.” True enough. Colleague attitudes—doctors who know you and others who recognize your name—are an important consideration. But there's more to it. From a business development perspective—your ability to attract more new patients […]

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Even the most carefully constructed 37-page Curriculum Vitae is a sure-cure for insomnia. Other than the doctor who compiled the CV, it’s common for heads to droop after the first few pages. A detailed and current CV is a useful tool in professional circles, but the document is not at all the same as a physician’s […]

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A core consideration in social media is that people interact and do business with people that they feel they know, like and trust. And for hospital executives, medical practitioners and marketing professionals there’s no better online forum than LinkedIn to connect with peers, organizations and ideas as a means to showcase your reputation. LinkedIn is the […]

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[Guest Post] Adrienne Erin is a freelance writer, designer, and subscriber to the Healthcare Success blog. Let’s face it. Some patients are more likely to post negative comments in online forums than positive ones. Additionally, negative comments can have more influence than positive comments do. These are some of the reasons that it’s imperative to […]

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text on computer reading 'What are they saying about you?"

Healthcare’s new breed of informed consumer—today’s prospective patient—is making important decisions about choosing a provider long before your office phone rings for an appointment. Physicians and marketing professionals understand that the early competitive battleground for attracting new patients has gone digital, where online reputation is more important to consumers than your 12-page Curriculum Vitae. Internet […]

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[Conclusion of an article in two parts.] Our previous post, 10 Commandments of Online Reputation Management for Physicians, (Part one of two) emphasized the importance and value of creating and maintaining your online presence. Moreover, reputation is an ever-present ingredient in health care marketing. And who you are online is who you are to most […]

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Discussion: How would you handle an “unfriendly” social media snipe? Or is there a much larger picture to consider?   Not long ago we spotted a comment on Facebook that got us to thinking again about medical marketing, online comments and physician reputation management. Unfortunately, we don’t know the back-story here, or what, if anything, […]

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[First of an article in two parts.] Across the board, medical reputation management is an ever-present ingredient in healthcare marketing. Informed and empowered consumer/patients do their homework, researching symptoms, medical conditions and hospitals. From branding to public relations (and everything in between), a physician’s reputation is a key component and influence factor. And as many […]

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Book and Gavel

Experienced doctors tell us that, sooner or later in their career, every physician will face the prospect of legal action. Between 75 and 99 percent of practicing doctors, depending on their specialty, will be threatened by a lawsuit according to a NEJM study. Although “patient-sues-doctor” rarely makes the news, the reverse situation—doctor-sues-patient—seems to make the headlines […]

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man opening front of suit

[One of a series of posts about managing your online professional reputation, for doctor and hospital marketing success.] Most physicians regard their professional reputation as their most prized—and most highly protected—possession. As healthcare providers, there may also be a practice name, a group name, a hospital or medical facility name. Although the business entities also […]

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