Online Reviews and the Patient Experience [Podcast]

November 10, 2019Last Updated on by Stewart Gandolf

My team and I talk about the pervasive influence of a digital presence and online reviews for hospitals and healthcare practitioners every day. It’s always great when new research backs up our claims. Press Ganey has been leading the industry in patient experience expertise for years, and their latest report adds significantly to the discussion. […]

15 Healthcare Marketing Strategies That Deliver More Healthcare Patients

June 25, 2020Last Updated on by Stewart Gandolf

laptop and a stethoscope with animation of healthcare marketing strategy symbols

Healthcare patients have more options than ever before. With so much information available online, these patients no longer feel the need to visit the closest hospital, a medical practice closest to their location, or even healthcare practices with multiple locations in the community. That’s why it’s so important to have a planned, budgeted healthcare marketing […]

5 Things Most Doctors Get Wrong about Social Media

June 6, 2019Last Updated on by Stewart Gandolf

Some doctors are social media superstars. We’ve all seen them: they may host television shows or serve as frequent commentators on healthcare matters, making them a go-to source as a social media influencer. Some even use YouTube or Instagram to showcase procedures that fascinate the general public (but we can’t all be Dr. Pimple Popper). […]

9 Essential Steps to Improve Doctor Ratings Online

June 5, 2019Last Updated on by Stewart Gandolf

5 star symbols and text reading "9 Essential Steps to Improve Doctor"

People usually leave online reviews for one of two reasons: they were either extremely pleased or felt they had a terrible experience. Some people are difficult to please, and negative doctor ratings are, unfortunately, just a part of running a hospital or practice–at least to an extent. With the right reputation management strategies in place, […]

Negative Online Reviews: 10 Things to Do About Stinkers and Trolls

June 5, 2019Last Updated on by Kathy Roy Gaughran

green thumb up, orange thumb sideways, and red thumb down representing negative online reviews

Seemingly overnight the Internet created dozens of directory, listing, review and rating sites. In a digital flash, negative online reviews—or outright bad reviews—can soil the fabric of years of good work and positive impressions. The high altitude overview reveals that the vast majority of online reviews are positive. By and large, doctors provide their services […]

The Critical Moment When Hospital Reputation Management Matters Most

June 4, 2019Last Updated on by Stewart Gandolf

man touching blue glowing text reading "Reputation"

Many marketing executives and communications professionals recognize this headline is a bit of trick. The answer, of course, is that hospital reputation management (HRM) matters constantly. Reputation is the core component of nearly everything. This post provides a few of the most meaningful moments when hospital reputation management matters the most. Plus we include five […]

Reputation Management Update: What It Means for Business

June 6, 2019Last Updated on by Steven Jacobs

man looking at large drawing of five stars

Unless you diligently track this topic closely, what you thought you knew about doctor and hospital reputation management has probably changed. In fact, this is one tech-savvy, computer-centric landscape that is constantly evolving. If you might have skipped a beat—and that’s easy to do—here’s a brief update about change, the importance of online reputation and […]

LinkedIn for Doctors: 6 Big Reasons Why Doctors Need It

June 5, 2019Last Updated on by Stewart Gandolf

The quick backstory here started on LinkedIn and turned out to be an amazing little coincidence. Although I was busy preparing for (yet another) business trip, I happened to notice the name of a business acquaintance that popped up via LinkedIn. Our West Coast offices are close to each other, but we both travel a […]

Beware of These 6 Reputation Management Mistakes Most Doctors Make

June 26, 2017Last Updated on by Stewart Gandolf

laptop screen with text reading "reputation management"

A significant majority of prospective patients look online to research hospitals, doctors and medical practices before they select a provider…and long before they meet you in person. The digital pallet of online reputation management paints an image and shapes expectations in the consumer’s mind. Nearly everyone—customers, buyers, and patients—envisions who you are based on the strength […]

Reputation Management: 3 Steps to Winning the Patient Ratings Game

June 7, 2019Last Updated on by Greg Ashbaugh

computer with text that reads "Reputation Management"

If nobody’s aware that your patients are satisfied, does it even matter? Related: 9 Essential Steps to Improve Doctor Ratings Online Yes, of course it matters — but it isn’t helping your marketing. Word-of-mouth and online review websites are the dominant resources patients use to select their doctors. Which means that in 2017, taking charge […]

Topics: Reputation Management