Get expert tips on how to market your telehealth services online and beat your competition.
Get expert tips on how to market your telehealth services online and beat your competition.
A lot, actually. As you might expect, many doctors and hospitals want to target upscale patients. Sometimes it is a matter of insurance coverage, other times doctors want to attract more fulfilling cases, and still other times clients simply want to improve reimbursements. Two weeks ago at our Orlando seminar, someone asked the familiar question […]
Three community-minded ideas that your hospital might want to “borrow.” Plus an enjoyable, and completely unique, billboard concept that you probably won’t be able to steal. The Affordable Care Act rollout continues to inspire ideas that promote wellness and healthy living. Hospitals, medical centers—and in some instances group medical practices—are increasingly open to various ways […]
Editor’s Note: In this second of a two-part post, Dr. Neil Baum presents doctor-to-doctor ideas that are founded in 30 years of real-world experience as a practicing urologist in New Orleans. He is a sought-after speaker, and the author of Social Media For the Healthcare Professional, Greenbranch Publishing, 2011. Part 1 is available here. Physicians […]
One of the things we like about the ad industry term “out of home media” is that it can mean so many things that are fun, foolish and effective. But the first challenge for healthcare, provider and hospital marketing planners is budget—or lack of it—to do all the things that are creative and fun. But […]
As Halloween approaches, Cosmopolitan Orthodontics is generating publicity for their second annual Candy Buy Back program in suburban Minneapolis, St. Paul, MN. They are one of several dental and orthodontic practices around the country that use this attention-getting concept. It’s a novel orthodontic marketing idea that involves patients, parents, staff and the community, and it […]
Strategic marketing planning and analysis is an ongoing process. As part of almost every "Marketing 101" course, students are taught a basic marketing analysis principle, most often called the "marketing mix." The marketing mix was originally defined as the "4 Ps" - Product, Price, Promotion, and Place. For service businesses, a fifth "P" - People […]
Editors note: This article is the second of a two-part series. If you haven't chosen your new practice location yet, we recommend you also read, Medical Office Space: How to Choose a Great Location. Congratulations! You have signed the contract for your new office space, and your staff is on top of all the administrative […]
