Little Places Your Healthcare Brand Can Let You Down Big Time

There’s a tendency to oversimplify what we think of as hospital and medical practice branding. Perhaps we think of the carefully crafted logo and tagline as the brand. For others, the physical structure—a commanding facility with amenities emblematic of the brand. Or perhaps “our brand” is the prestige name and reputation of a long-established practice.

The First 14 Immutable Rules for Successful Healthcare Public Relations

A fundamental guide for hospital, provider and healthcare organization news releases and media relations. The process of “getting ink” —when your news release or story idea finally appears in the media—has always been a challenge. Often it’s more of an art than a science, enlivened by a generous splash of good luck. (For simplicity in […]

Physician Marketing Made Ethical AND Effective

A Brief History… Physician marketing is unique because most of practice owners have historically refused to market their services. In fact, prior to the landmark 1977 U.S. Supreme Court case of Bates v. State Bar of Arizona http://www.oyez.org/oyez/resource/case/31/, professionals in private practice (including but not limited to healthcare professionals) were legally prohibited from advertising or […]

The 7 All-Time Most Frequently Asked Questions about Healthcare Marketing

Answers that have guided thousands of practices and health care organizations in achieving their growth goals. Our daily work puts us on the receiving-end of a stream of healthcare and medical marketing questions of all kinds. We wouldn’t think of saying that we’ve “heard ’em all,” but our collective experience adds up to fielding many […]

Ethical Medical Healthcare Marketing Systems – Work Smarter, Not Harder

Attract new patients to your medical office without sacrificing your reputation Economic pressures can often squeeze the profits – and enjoyment – right out of your business. As a consequence, doctors, administrators, managers and staff often find themselves spending an inordinate amount of their time and energy trying to cut costs and optimize reimbursements. The […]

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– Jonathan Calure, MD

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