A lot, actually. As you might expect, many doctors and hospitals want to target upscale patients. Sometimes it is a matter of insurance coverage, other times doctors want to attract more fulfilling cases, and still other times clients simply want to improve reimbursements. Two weeks ago at our Orlando seminar, someone asked the familiar question […]
A regular and pragmatic medical marketing self-examination can be revealing, positive, negative and ultimately, extremely valuable in keeping your healthcare marketing plan operating at peak performance. Here’s how to approach each of the seven classic fundamentals.
Strategic marketing planning and analysis is an ongoing process. As part of almost every “Marketing 101” course, students are taught a basic marketing analysis principle, most often called the “marketing mix.” The marketing mix was originally defined as the “4 Ps” – Product, Price, Promotion, and Place. For service businesses, a fifth “P” – People […]
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– Jonathan Calure, MD