A lot, actually. As you might expect, many doctors and hospitals want to target upscale patients. Sometimes it is a matter of insurance coverage, other times doctors want to attract more fulfilling cases, and still other times clients simply want to improve reimbursements. Two weeks ago at our Orlando seminar, someone asked the familiar question […]
Here’s a news headline that comes as no surprise to marketing savvy healthcare providers: More Americans Are Checking Prices Before Getting Health Care. And, according to a new poll, price is a significant influence for two out of three shoppers. Marketing professionals are acquainted with the pervasive “new normal“—the buyer’s concern about the cost of […]
Strategic marketing planning and analysis is an ongoing process. As part of almost every “Marketing 101” course, students are taught a basic marketing analysis principle, most often called the “marketing mix.” The marketing mix was originally defined as the “4 Ps” – Product, Price, Promotion, and Place. For service businesses, a fifth “P” – People […]
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– Jonathan Calure, MD