Topics: PPC

Big Changes Coming to Google Ads: No More “Average Position” Metric

June 5, 2019Last Updated on by Peter Do
doctor holding up one finger

We often tell our healthcare marketing clients that “set it and forget it” is an awful policy when it comes to paid digital advertising. It’s so important to continue to track your ads, reallocate your budget, and test to find out what works and what doesn’t. When you advertise with Google, you have access to reporting […]

The ABCs of Digital Marketing

June 5, 2019Last Updated on by Stewart Gandolf
animated image of screen reading "The ABC's of digital marketing"

In today’s increasingly tech-savvy world, it’s easy to get lost in the complex jargon of the on arena. Don’t give up — we’re here to break it down for you. Whether you’re looking to brush up on your marketing knowledge or starting from scratch, the ABCs of Marketing will help you understand some of the most important terms that you need to know today.

Healthcare Pay-Per-Click Advertising: Here’s What You Should Consider

November 16, 2016Last Updated on by Stewart Gandolf
Healthcare Pay-Per-Click Advertising on laptop

\\The Internet is now the well-established new business front door for health information, healthcare practices and hospitals. Nearly 90 percent of the billions of healthcare searches are online. But what you may not appreciate is that pay-per-click (PPC) advertising delivers answers to consumers’ needs via one billion search ad clicks. PPC advertising successfully navigates the highly […]

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