Topics: positive Differentiation

The Critical Moment When Hospital Reputation Management Matters Most

June 4, 2019Last Updated on by Stewart Gandolf
man touching blue glowing text reading "Reputation"

Many marketing executives and communications professionals recognize this headline is a bit of trick. The answer, of course, is that hospital reputation management (HRM) matters constantly. Reputation is the core component of nearly everything. This post provides a few of the most meaningful moments when hospital reputation management matters the most. Plus we include five […]

7 Better-Branding Tips: Group Practice Differentiation

June 6, 2019Last Updated on by Stewart Gandolf
text reading "7 BETTER BRANDING TIPS"

The only constant in today’s healthcare marketplace is rapid change. Competition is increasingly intense. Group practices are the product of mergers, rollups and acquisitions. And prospective patients are confused without a strong brand message. When dynamics scramble the consumer message, consider these branding tips to differentiate your group practice. One white coat looks the same as […]

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