Website vs. Social Media vs. Email: Where’s Your Real Marketing Muscle?

Two interesting items in the online news caught our attention recently. Both were serious reports from the business world about the comparative effectiveness of search engines, social media and email. Both were completely credible, widely circulated, and good fodder for strategic thinking and planning. The contrasting information asks and answers vital questions. With an equal […]

Marketing-la-la-land: What CEOs Really Think about Marketing Folks Isn’t Pretty

Nothing personal, but most corporate CEOs don’t have a high opinion of their own marketing team. They think operate in a “marketing-la-la-land” and don’t have their shoulders into the heavy lifting of “generating, tracking and boosting customer demand.” We’d like to hear what you think about this study. How does the working relationship among hospital […]

Anticipating the Future: Surviving Seismic Shift and Healthcare Reformation

I had to look up the provenance for: “Life is what happens to you while you’re busy making other plans.” The attribution—so says—is Allen Saunders, American writer, journalist and cartoonist…from 1957. And, while the reformation of healthcare continues at a lightening pace, it’s a timely planning reminder for medical marketing to consider how things […]

How to Apply the 80-20 Rule to Your Medical Marketing

One of the most powerful concepts we know and teach is the Pareto Principle (aka The 80-20 Rule). In1906, Italian economist and avid gardener Vilfredo Pareto established that 80% of the land in Italy was owned by 20% of the population. While gardening he later observed that 20% of the peapods in his garden yielded […]

The First 7 Marketing Audit Questions to Get You to the Next Level

Healthcare in general—and medical practice marketing in particular—has as an over-abundance of challenges these days. How do you move forward in spite of the competitive headwinds? How do you maximize your advertising Return-on-Investment? How do you shift from “get along” to “get ahead?” Where’s the path to increasing personal and professional satisfaction? How can we […]

This Ain’t No Country Tune: Life Begins at the End of Your Comfort Zone

The second in a two-part series about intelligent individuals that allow their personality or attitudes to block their potential for success. Read part one: Staff Secretly Takes Assertiveness Training. We continue with the second of our true tales from the field about doctors who step on their own marketing toes.

How to Avoid the #1 Mistake in Your Medical Marketing Plan for the New Year

The month of December often triggers a bit of personal and professional reflection and self-evaluation for most of us. And generally, that’s a good thing. Perhaps we appreciate the achievements and milestones of the year ending. And we look ahead at the New Year with visions of opportunity and progress. From a medical marketing perspective, […]

2013: Competition and Other Key Challenges in Healthcare Marketing

About a month from today everyone will be hanging a fresh calendar on the wall for 2013. And even from this relatively close perspective, the issues and challenges of what’s ahead for hospitals, physicians and healthcare providers are beginning to focus. As we see things, one dynamic in the New Year will be that change […]


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