Hiring a Healthcare Practice or Organization Rep

Hospitals want to constantly build rapport with their referring physicians. And, if you are a specialist (medical, physical therapy or dental), chances are you are heavily dependent upon referrals from other doctors. If you are currently looking to win more of those professional referrals, experience shows that one of the most productive and successful marketing […]

Healthcare Marketing in Transition: The Increasing Value of Physician Liaisons

A significant sign of the turbulent changes in healthcare delivery systems—and medical marketing—is the fact that 30,000 drug and medical device representatives were laid off in the last 5 years. But as startling (and devastating) as that is for individuals on the pharma side, the same systemic storm has delivered something of a silver lining. […]

Don’t Shoot Holes in Your Physician Liaison’s Marketing Efforts

Editor’s Note: Healthcare Success authored this article as one of a series for ImagingBiz, a unique industry publication that delivers business intelligence for hospitals, imaging centers and radiology practices. The marketing concepts regarding physician liaison, practice representative, physician relations or business development apply to many professional, medical and healthcare marketing situations.  

When Referral Sources Die, Defect, Retire—What Are You Going to Do Now?

Professional referrals—typically from generalist to specialist or to hospital admitting—are the financial lifeblood of many specialty practices, hospitals and other medical and dental providers. However, once rock-solid referral sources have eroded or evaporated with the dynamics that are reshaping healthcare delivery systems. It’s an increasingly urgent problem for hospital and healthcare marketing in general, and […]

Would You Like to Try a Sermo Pulse Survey? A Unique Opportunity for Physician Relations Insight

You’re probably familiar with Sermo, the physicians-only online community with about 116,000 doctor members. We see Sermo—and their Pulse Survey—as an attractive physician relations listening post for hospitals, specialty groups or other healthcare organizations that rely on referrals from physicians.

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

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– Jonathan Calure, MD

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