A small but familiar drama plays out in a doctor’s office. It seems that people—mainly prospective patients—are phoning the office. But, somehow, there’s a feeling that there aren’t enough new patients coming through the door. What’s wrong here? The promotional messages are doing their job…prospective patients are interested. And the front desk is armed with […]
Every medical provider’s office gets at least two kinds of “opportunity” phone calls (described below) that potentially mean new business. Unfortunately, most doctors, medical groups and hospitals are losing new patients and cases when the phone rings…and they don’t know it. Here’s what’s going wrong, and what do instead. We don’t mean to be unkind […]
