What happens when your carefully crafted healthcare marketing plan causes your phone to ring? Prospective patients are calling your office. I can hear the phone ringing now. Well all-right! Good job! Whoot. Fist pump! But wait. There’s a big problem. People are calling, but nobody is answering the phone. Oops. The designated “care coordinator” is busy, […]
At the risk of sounding like a minor rant…here’s a quick story with an important marketing lesson. I HATE calling doctors’ offices. I suspect that a lot of people feel the same way. Please let me know if you can relate to my brief-but-irritating experience. The other day I discovered that I needed a new […]
[Marketing Minute Video Series] Healthcare Success CEO Stewart Gandolf interviews Senior Account Manager Janet Bowden. Marketing Minute from Healthcare Success features tips for marketing your medical practice or hospital. It’s a classic problem in a busy medical practice. Advertising gets the phone to ring. A new patient prospect is calling. And nobody told the front […]
We just love to tell a good medical marketing success story, and this one has an unexpected punchline. Although the real world stage is an Ear, Nose and Throat (ENT) practice on the East Coast, the value lesson isn’t limited to otolaryngology marketing. The core concept is useful for nearly all medical practice owners and […]
There’s nothing like a real-life success story to illustrate the bottom-line, dollars-and-cents value of a medical practice marketing principle. In this case, a physician group specialty practice more than doubled its new patient revenue by training the staff to properly answer the phone and book appointments.
Our recent post, How to Destroy Your Medical Practice Marketing New Business in One Easy Step, was a hot-button topic for many readers. So think of this article as the next installment for medical practices and physician advertisers who are losing business for the lack of good front desk phone skills. For a doctor or […]
It’s a tragic and extremely costly story – and unfortunately one that we see all the time. Perhaps it has even happened to you. Every day, hospitals and healthcare organizations across the USA invest hard-earned money into marketing, yet see zero new patients from their efforts.
A physician called us last week for advice. It was urgent. His concern was about a slump in new patient appointments. After talking things through, it turns out that this large group practice was answering tough competition in the marketplace with a solid marketing plan. (A good thing.) In fact, the phone was ringing. (Also […]
“If you can get our phones to ring more often, we’ll be happy campers!” It would be very hard to estimate how many times we’ve heard that request in our combined 30 years of healthcare marketing experience. Hundreds of times would be a conservative guess. “Get people to call us and we can take it […]
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