Hospital Marketing: Medicare Payments Collide with Delivery System Reform

It would be difficult for the general public to miss the daily torrent of news media coverage about the run-up to the next presidential election. But hospital administrators and healthcare communications professionals are focused on  Health and Human Services’ increasing emphasis on “quality-based payments,” “patient-centered systems” and “delivery system reforms.” There’s far less mainstream news […]

The Convenience Economy and Healthcare’s Grand Canyon Gap

A Guest Post by Paul Rosen, MD After reading Stewart Gandolf’s recent post, Patients Feel Healthcare Is Stuck in the Digital Dark Ages, I felt compelled to piggyback a few thoughts onto his astute observations. Stewart referenced the survey from Nielsen Strategic Health Perspectives, which demonstrates that healthcare is lacking in its ability to leverage […]

Doctor Pay for Performance: Benefit or Whack-a-Mole Solution?

Healthcare is not short of controversy these days. Transformational change is disrupting every corner of the industry. One of the questions facing many physicians is how did I get here? Remembering back to medical school, we were passionate, committed, empathic individuals choosing to serve a higher calling. We took out loans to pay for medical […]

Who Knew? Facebook Tops HCAHPS as Measure of Care

You don’t have to look far to find a chorus of concerns about the HCAHPS survey tools. But you need look no further than the enormously popular Facebook for real-people feedback. In a quest for a uniform means of comparison for the informed patient/consumer, hospital administrators and managers continue to be challenged by the ways and […]

Valuable Marketing Lessons Doctors Can Learn from Nordstrom

For the sake of a convenient label, let’s call it the Nordstrom Syndrome. Doctors of various professional disciplines come to me, with some regularity, exhibiting symptoms of this (marketing) condition, and they want my business advice. It’s the first of two valuable marketing lessons that doctors can learn from retail stalwart Nordstrom. Lesson One… Physicians […]

Lessons You Could Learn from an Amish Marketing Director

An interesting thing about marketing for healthcare is that useful lessons can be found in unlikely places and unrelated enterprises. With a little imagination and creative thinking, good stories—business success stories—reveal ideas that transfer to a practitioner, group practice or even a hospital. Here’s one such story from the managing editor of Healthcare Success publications. […]

Seeing Patients by the Dozen: Group Appointments Are Increasing

The concept of shared medical appointments (one doc seeing several patients) isn’t well known or widely available…yet. That seems to be changing. The pressures of “more patients” and “fewer doctors” (among other things) are straining the nation’s healthcare delivery system, but it’s fueling innovative approaches that save time, reduce cost, and improve access, outcomes and […]

A Hospital Priority Without a Mandate Is Wishful Thinking

If you ask a thousand US hospitals about their top priorities, nearly everyone would Patient Experience/Satisfaction at the head of the list. But surprisingly, upwards of half of those organizations do not have a formal mandate or mission to achieve that objective. Those two data points come from a recently released and insightful survey by […]

Satisfaction Scores: Online Trip Advisor for Selecting University of Utah Physicians

[Podcast] Today’s installment in our continuing series of healthcare and hospital marketing interviews spotlights University of Utah Health Care, a leading academic medical center in Salt Lake City. Healthcare Success Co-Founder and Hospital Division Director Lonnie Hirsch discusses AMC marketing issues with Senior Director of Marketing Dennis Jolley. When University of Utah Health Care began […]

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