Social Media Patient Rants: Defense Lessons from Big Biz

Maybe it was just a coincidence, but two insightful marketing object lessons popped up this week. The subject matter in common was customer service via social media, but in these two stories the outcomes were different. Both illustrations—one good and one not—are pages from big business, and they hold excellent take-away lessons for hospital and […]

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– Jonathan Calure, MD

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