In the business of healthcare, the level of care you provide will always be the most important thing. However, that doesn’t mean that doctors, hospitals, and practice groups should ignore those “little” things that can make or break a patient’s experience. These 5 seemingly small details can mean stronger reviews, better word-of-mouth, and, ultimately, better […]
It costs your hospital or practice about 5 times more to obtain a new patient than to keep an existing patient within your database. That’s why patient retention matters–the overall loss of a patient’s lifetime value is not something you want to give up. So if you’re losing patients, you might be…well…losing patience. The good […]
Sometimes the problem in a healthcare marketing effort is in what’s NOT included. For nearly every well-intended effort—be it an advertisement, a brochure or a website—a weak or missing Call-to-Action guarantees no measurable results. It can happen (inadvertently, we hope) in the best of plans for hospitals and medical practices. A powerhouse community event, a […]
Almost by definition, doctors are leaders. And successful doctors are also thought leaders. We are fortunate in our work with hospitals and medical practices to know many leaders, thought leaders and influential thought leaders among the ranks of professionals. More than a few in this group are good clients. And, I’m pleased to say, many […]
[SHSMD14 Podcast Series] Healthcare Success’ Kylie Ladd chats with Elizabeth Joint, the new marketing manager at Ochsner Health System (Louisiana). They spoke during the 2014 SHSMD Connections event in San Diego. Ochsner Health System, southeast Louisiana’s largest non-profit, academic, multi-specialty, healthcare delivery system, is also one of the nation’s “most wired” organizations. A unique “O […]
The words “social media” and “engagement” seem to be joined at the hip. In healthcare marketing—including outreach from a medical practice, or a hospital—social media (SM) is broadly understood to simply mean your choice of tools. Facebook, Twitter, LinkedIn, Pinterest, and Google Plus are most popular and important. That part is easy. But curiously, the […]
[Continuing Series] More secrets, tips and idea-starters to help create engagement, inspire action and encourage social sharing with your hospital and healthcare audience. Online content in marketing produces its strongest impact when your intended audience sees it AND when it causes response. Publishing is the starting line, and information and awareness are desirable process steps. […]
[Series Article] Studies reveal hard science data behind why the sometimes fanciful, sometimes fictional art of storytelling is highly effective as a communications tool. In healthcare marketing, storytelling is growing in popularity from doctor-patient conversations to branding messages. Of all the stories in the world, there’s one—The Story of Storytelling—where “Once upon a time…” doesn’t […]
A message presented through animation captures attention, explains with clarity and often entertains. For certain situations, healthcare and hospital marketing can employ this unique creative approach to effective engagement and communications online. Guest Post by Dr. Manroop Takhar Let’s face it, communicating in the science-based world of medical marketing can sometimes be dry, clinical and […]
Facebook, like many social media tools, is most effective when the visitor is engaged by the content. The idea seems tame enough on the surface, but it disguises the reality that visitors often don’t notice (and likely don’t care much) that you’re trying to talk to them. Marketing-savvy healthcare providers and hospitals recognize Facebook pages […]
