Topics: Patient Compliance

Magic Questions: The Path to Case Acceptance and Compliance

May 30, 2019Last Updated on by Kathy Roy Gaughran
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There’s a bridge of sorts in nearly every doctor-patient encounter. On one side, the physician’s knowledge, training and experience reveals an answer to the patient’s need. But there are many situations where the patient needs to accept the solution—cross over the bridge—and embrace the recommendations for their care. Patients don’t “buy” treatments, medicine or procedures. The one and […]

Closing the Action Gap: Physician and Hospital Advertising Needs a Forceful Message

August 4, 2013Last Updated on by Stewart Gandolf

It’s no wonder that many physicians are frustrated with a lack of patient compliance and continued unhealthy lifestyles. Healthcare providers now have to contend with an “action gap,” and we’d like to hear your suggestions. How can healthcare marketing and advertising close the “action gap?” Here’s the problem. There’s another survey out that confirms that […]

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