How to Apply the 80-20 Rule to Your Medical Marketing

One of the most powerful concepts we know and teach is the Pareto Principle (aka The 80-20 Rule). In1906, Italian economist and avid gardener Vilfredo Pareto established that 80% of the land in Italy was owned by 20% of the population. While gardening he later observed that 20% of the peapods in his garden yielded […]

The Vital Few: Referral Strategies to Protect and Grow Your Healthcare Business

Who’s this guy Vilfredo Pareto and what makes him a partner in my practice? Anyone with a specialty healthcare business –one that is primarily fueled by referrals from other professional practices–should recognize the business rule named after a turn-of-the-century Italian economist. The “Pareto Principle” is better known as “the 80-20 rule.” And, as it turns […]


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