15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Hospitals, health systems, and medical practices must evolve to meet these changing needs to remain competitive or risk falling behind. As more healthcare professionals […]

The Ultimate Guide to Healthcare SEO: 3 Techniques Your Website’s Organic Marketing Needs

A successful hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. But this means little if patients can’t find your website online. To get on page #1 for an Organic search, you’ll want a strong SEO marketing agency, a solid site, but an even stronger […]

Organic Healthcare Marketing: To DIY or Not to DIY?

Eventually, every digital marketing specialist hears this phrase from a current or would-be client: “We can do this ourselves.” Usually, we hear this in regards to organic digital marketing. While paid digital advertising is a short-term strategy to get patients now, organic marketing is a long-term investment. Paid advertising (placing ads on Google, Facebook, etc.) […]

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