My team and I talk about the pervasive influence of a digital presence and online reviews for hospitals and healthcare practitioners every day. It’s always great when new research backs up our claims. Press Ganey has been leading the industry in patient experience expertise for years, and their latest report adds significantly to the discussion. […]
Topics: online Reviews
5 Ways Online Doctor Reviews Can Help Your Practice
People can say almost whatever they want about your practice online. It may seem like a difficult task, but working to earn more positive online doctor reviews (and counteract the negative) is worth it–if you hope to grow your practice and keep people coming back time and time again. Having positive reviews to showcase online […]
Easy and Effective Tips to Boost Your Online Presence
Poor Man’s Reputation Management: An Idea You Can Steal
Someone who knows that I work in marketing passed along this little idea. As it happens, it comes from a retail small business, but with minor modification, it would play well in healthcare. Let’s call it: A Poor Man’s Reputation Management Idea. And, large office or small, it’s an effective idea that you’re welcome to […]
Online Reviews: Your Medical Practice Marketing Imperative
Real-world marketing stories come to my attention with increasing regularity. And, frequently, they reinforce the strategic importance and positive benefits of online reviews by patients. Prospective patients are doing their homework. As many as 85 percent of patients are choosing doctors based on, or assisted by, online reviews, according to the frequently cited study by […]