Fresh Online Face of AAE: Association’s Website is Sterling Endodontic Marketing

We’re impressed with the new AAE website (aae.org). The American Association of Endodontists has revitalized its online presence with more content and improved endodontic marketing messages for the public and the professional ranks. Refreshing (or completely re-doing) a website is good advice for most healthcare practices, hospitals and organizations. Too often their website is a […]

Claims and Credibility: A Short Post about a Big Gaffe in Healthcare and Medical Practice Marketing

Please permit this short-but-passionate message of concern about medical practices that SAY they are cutting-edge, yet their websites are crummy. Their claim is simply not credible. It’s a pitfall that medical practice marketing needs to avoid. It’s amazing how often we discover medical practices that have no website at all – or they have a […]

New Opportunity for Local Search: Google Boost Brings Healthcare Marketing & Advertising Closer to Home

Everyone wants to be at the top of the results list when a prospective patient (or anyone) does a Google search for “Dentist in Des Moines,” but only seven listings are going to make the “local business listings.” Many hospitals, urgent care centers, dental offices, and other medical healthcare providers have picked-up on geo-specific advertising […]

Look Closely. Is Online Pharmaceutical Marketing & Advertising Really Increasing?

Sometimes it’s tough to know who has the best crystal ball. When the final numbers are in for this year, US healthcare and pharmaceutical online advertising spending is expected to top $1 billion—up 10.6% from last year—according to a mid-year report from eMarketer, a respected analytics firm. This, they say, is “despite shifting regulatory hurdles […]

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