Topics: Non-sales Selling

The Simple Secret of “Selling Softly.” For Doctors Who Hate to Sell

June 6, 2019Last Updated on by Stewart Gandolf

In a completely unscientific estimate, roughly nine out of 10 doctors would probably say they hate “selling” in healthcare. At a minimum, it’s not what doctors are trained to do. And, more critically, they believe that sales is a sleazy, manipulative and difficult process intended to strong-arm people into paying for something they don’t need or […]

Everyone in Healthcare is in Sales and That’s a Good Thing

June 6, 2019Last Updated on by Lori Waltz
text reading "benefits" under microscope

A little good-natured kidding comes up around the office about how much traveling I do. Of course, that’s only when I’m actually in the office and not on the road visiting clients throughout the nation. (Well…every state except for one.) With the non-stop changes that are happening in healthcare, I love being shoulder-to-shoulder with clients, […]

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