If your schedule permits a quiet moment, look at the competitive landscape. Group practice marketing is constantly challenged to keep up with mergers, rollups and acquisitions. Know it or not, business conditions in your service area have changed in the past few months. It could be that the territory has shifted. And, like it or […]
A truly excellent crystal ball—with the ability to accurately foretell the future of hospital branding—is practically nonexistent. While hindsight is 20/20, looking beyond the horizon and trend spotting in marketing are clouded by the near-constant change in healthcare. But, motivated by intense competition—and the dynamics of change—many of the best minds in hospital leadership are […]
The popularity of social media in its various forms—Facebook, Twitter, LinkedIn, blog, etc.—is a fairly recent phenomenon. And for a large segment of society, it is social media that stitches together the blanket of connectivity that we can’t seem to do without. At last count, about 73 percent of online adults used social media sites […]
