Will Medical Group Practice Marketing Be Simplified to One, Two, or Three Consumer Reports Stars?

“The Medical groups that perform heart bypass surgery are now being rated alongside cars and toaster ovens in Consumer Reports,” quipped the New York Times article. Personally, a toaster oven seems preferable to cardiothoracic surgery, but anyone who handles group practice marketing will want to watch this idea unfold. It’s seems to be inspiring lively […]

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– Jonathan Calure, MD

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