Topics: Multicultural Marketing

Hispanic Mobile Marketing Trends: Reaching Smartphone “Super Consumers”

June 4, 2019Last Updated on by Stewart Gandolf
hispanic mom searching mobile marketing on phone

Hispanics are known as mobile “Super Consumers”: the most active smartphone users of any demographic in the U.S. In fact, according to Nielsen, Hispanics spend about 14 hours a week using smartphone apps and searching online on their phones. As the fastest-growing demographic in the country, it’s so important to find ways to reach this […]

Marketing to Hispanics: A Cross-Generational Approach

June 3, 2019Last Updated on by Stewart Gandolf
hispanic mother and child experiencing a cross-generational approach in healthcare with doctor

While many other industries are catching on to the needs of the modern Hispanic consumer, healthcare has been slow to catch up. Of all ethnic groups in the United States, Hispanics are the least likely to have a doctor they see regularly or even to have health insurance. About 22% of Hispanic Americans do not […]

The State of Multicultural Marketing in 2018

June 3, 2019Last Updated on by Stewart Gandolf
waiting room with families of different ethnicities representing multicultural marketing

Multicultural marketing is too often overlooked. You hope that your marketing message is reaching people of all cultures and ethnicities, but this assumption can lead you to miss out on a huge potential patient base. As the experience of cultures in this country changes and evolves, so too should your marketing message. The state of […]

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