The Critical Moment When Hospital Reputation Management Matters Most

June 4, 2019Last Updated on by Stewart Gandolf

man touching blue glowing text reading "Reputation"

Many marketing executives and communications professionals recognize this headline is a bit of trick. The answer, of course, is that hospital reputation management (HRM) matters constantly. Reputation is the core component of nearly everything. This post provides a few of the most meaningful moments when hospital reputation management matters the most. Plus we include five […]

Measuring Success at Mayo Clinic: Quantifying Value for Patient and Organization

June 7, 2019Last Updated on by Stewart Gandolf

[SHSMD14 Speaker Podcast Series] Mayo Clinic’s Katheryn Hawkins, Senior Analyst, and Erin Cole, Business Development Manager, talk with Healthcare Success’ Kylie Ladd regarding their presentation at the 2014 SHSMD Connections meeting. Their topic: New Methods to Identify the Right Relationship and Monitor Performance. The classic question in healthcare marketing is how to measure success. The […]