If you don’t have a mobile strategy for your healthcare marketing, your online presence may have disappeared from view. The critical question is: Is your medical, dental or hospital ready for the “small screen?” Just when you thought your healthcare marketing website was completely functional, along comes an overpowering wave of smartphones and mobile devices. […]
The trend for hospital marketing and advertising professionals is increasingly: “think mobile.” It's a message that's reinforced with the introduction next week of an online “app store” by the Greater New York Hospital Association (GNYHA). The first-ever mobile application store by and for healthcare professionals—doctors health care executives, nurses and other medical providers—launches in November […]
It seems there’s an iPhone app for everything. (As of today, at least 250,000 apps, and 6.5 billion downloads. But that’s a moving target). Now there’s an app that falls into the category of medical device marketing & advertising. The iStethoscope turns an iPhone or iPod Touch into (surprise) a stethoscope, to hear a heartbeat […]
