Healthcare Success

THE BLOG
text reading "internet of things"

[Part of a continuing series] A colleague told the real-world story about seeing a group of senior citizens talking about their grandchildren. To our observer, the curious part was that each of the 70-plus-year-old grandparents had their smartphone in hand, complete with proud-moment pictures and videos. This snapshot is a micro-moment reminder of how personal […]

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drawing of cloud with text reading "trend 2017"

The nation’s healthcare delivery system continues to evolve. A curious thing about trend-watching is not that trends suddenly appear. Sometimes that’s true, but not always. In fact, marketing professionals are aware of the healthcare marketing trends on our list. What is important--the significant dynamic at work here--is change. It is the degree of change that marks a […]

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Healthcare Pay-Per-Click Advertising on laptop

The Internet is now the well-established new business front door for health information, healthcare practices and hospitals. Nearly 90 percent of the billions of healthcare searches are online. But what you may not appreciate is that pay-per-click (PPC) advertising delivers answers to consumers’ needs via one billion search ad clicks. PPC advertising successfully navigates the […]

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small screen media icons on iPhone

I don’t remember exactly when the first flat screen television appeared in a retail store. It’s been a while, but at least some of our readers will recollect a time when the bulky cathode ray tube (CRT) defined the profile of everyone’s television set. What I do recall about the then-new “flat screen” television was […]

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person holding phone

Exactly a year ago, Google used its considerable clout to “demand” that most websites become “mobile-friendly.” The world’s biggest search engine now tends to favor responsive web design as a ranking signal. What that means is: Websites (those designed for a desktop or laptop screen) that can be easily seen on users mobile device (Smartphone […]

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mobile friendly responsive design on digital devices

The Godzilla of search engines—Google—has published a warning that, beginning in April, websites that are not “mobile-friendly” will rank lower in search results. We can test that and evaluate your website for you, but here’s why being mobile-friendly is especially important to hospital and healthcare websites.   Most people who look online for health information, […]

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mobile email symbol

A while back, before traces of autumn appeared in the forecast, most marketing pros at hospitals and group medical practices were tying a bow around their marketing strategy for the still-distant New Year. Healthcare providers have Internet Marketing near the top of the list. The Internet has become your new front door, and it commands […]

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future healthcare mobile design

"In a single generation there's been a fundamental shift in the way people interact with personal technology," according to Joseph Swedish, CEO of Wellpoint, Inc. “Smartphone technology, social media and data mining will drive change and shift the future of healthcare. Healthcare marketing professionals are increasingly refining their marketing plans, adjusting to how smartphones and mobile devices have dramatically […]

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animated image of smart devices

The Internet assures me that “we look at our smartphones 150 times each day.” It must be true…I saw it on my smartphone. Look it up…I’ll wait. But seriously…three things collided on our healthcare marketing radar recently. Collectively and individually they are sharp reminders that if your plans and strategy are not “thinking mobile,” your […]

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mobile phone on blue background

It seems like some people consult their smartphone almost constantly. For young adults, stats says that would be 60 times a day. Although research tells us that consumers spend more than 23 percent of their daily media consumption time with mobile, marketers allocate less than 1 percent of their overall budgets to mobile. This is one […]

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smartphone with text reading "healthcare"

Have you ever felt uncomfortable--a little jittery, perhaps--because you forgot your Smartphone? Is your Smartphone within reach right now?

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Healthcare Success Blog image

Hospital and healthcare marketing professionals have only begun to experience the rise of the new consumer. There’s even more consumerism likely in the future, according to the 2012 Altarum Survey of Consumer Health Care Opinions. This and other findings are influencing the shape of healthcare marketing and advertising. Of significance for marketing and communications planners, […]

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