The Mobile Tipping Point: Optimize Your Healthcare Site or Vanish

Sometime this year, mobile phones will overtake PCs as the most common Web access device worldwide, according to a Gartner forecast. And with the mobile tipping point on the near horizon (or maybe here), it’s only smart marketing for hospitals and provider practices to have a mobile plan in place right now. Websites that are […]

4.2 Billion Toothbrushes and your Mobile Marketing Strategy is Missing

Have you heard the one about the toothbrush and the mobile phone? The nearly-fabled statistic observes that: Among the six billion people on the planet, 4.8 billion have a mobile phone while only 4.2 billion own a toothbrush. (AdAge) The counterpoint is amusing, but it’s a serious reminder that a mobile strategy needs to be […]

Why Your Hospital Marketing Needs a Mobile Strategy and How to Get Started

The tools of hospital marketing are always adapting to the nearly ubiquitous Internet, but if you don’t already have a mobile strategy, you’re going to need one. The reason: The smartphone is a small and highly mobile computer that puts the Internet into nearly everyone’s pocket. A Mobile Strategy? When healthcare marketing budgets are tight […]

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