4.2 Billion Toothbrushes and your Mobile Marketing Strategy is Missing

Have you heard the one about the toothbrush and the mobile phone? The nearly-fabled statistic observes that: Among the six billion people on the planet, 4.8 billion have a mobile phone while only 4.2 billion own a toothbrush. (AdAge) The counterpoint is amusing, but it’s a serious reminder that a mobile strategy needs to be […]

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