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Today I am going to share some important ways that doctors, hospitals and healthcare marketers can use social media to inform the public during the COVID-19 crisis. Priority One: Use social media to convince people to comply with social distancing, and consequently help us all, “flatten the curve!” The US Surgeon General, Dr. Jerome Adams, […]

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This was the year that the demographic, statistical and medical marketing spotlight shifted. The Baby Boomer crowd—people born between 1946 and 1964—were no longer the largest generational cohort. All (marketing) hail! Millennials—roughly, ages 18-34—are now King of the Hill as the largest bunch, and nearly everyone’s “marketing prime” target. Although Millennials remain an important planning […]

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